Sunday 23 November 2014

Living By Numbers ; Ive has a secret to tell you, Subscribe to skip adverts & Drink shots/ Make faces

When you work on something, be it an article, a job spec / costing, a piece of music, a painting or even a sculpture of your vision of the future, how long do you give yourself to start and end the project? And what factors do you consider when working? For example, does  time spent = money invested in the project for you?

A lot of people, myself included, mostly work to a deliverables vs time/cost basis. Either or both of these in some malleable combination are worked out with the client(s), to deliver maximum value and feel strengthened by the value given and received on your hard work. 

There are, however, a lucky cluster of people who don't have to worry about 'the bottom line' as much as the rest :-

Jony Ive Is So Focused On Design He Doesn’t Know Apple’s Key Financial Numbers

Ive's design nous is currently unparalleled, so it's not too surprising that he's not having to bean count his way around his conceptualisations. Apple's products and their success speak for themselves, and whilst I'm not their biggest fan in the world for a number of reasons ( except the laptops and desktop range, but more about that at a later date), you can't argue with the look and feel of the product line.

It'll be interesting to see what they come up with next, as the watch doesn't seem to have lit as much of a fire as the original ipod and iphone did, which can be down to future ennui ( or technology fatigue). More importantly, the competition in that sector of the market is now much greater than it was even five years ago, so will they continue to innovate and spearhead or..? Wait and see.

Hanging around and occasionally waiting for things to happen, is something you get used to when watching a lot of video related content on the internet. But it doesn't have to be like that :-

To Keep Its Stars Happy, YouTube May Let You Pay to Skip Ads

This has, to my knowledge, been mooted and talked about for quite some time. Either that or the eating and drinking places I frequent on my travels, are full of frustrated creatives and techies who want more of a slice of the action. In any case, at this stage of the game, it would be a brave move to roll this out en masse.

We're all very used to watching and hearing great ( and not so great) content on youtube for nothing, so to convince people (even if it's a fanbase, for instance) to start paying up for the latest video of a song, or the making of an album or vlog etc, will require some exquisite marketing nous. Who knows, maybe they will pull it off.

But the current state of play with the online entertainment industries and their extension of traditional formats such as t.v. and video in order to monetise, sings a different tune. Thankfully, times are changing and rightly so, otherwise the entertainment media sector will be running in ever decreasing circles, keeping out an even bigger majority of musicians and artists than ever before.

We clearly need more people within the industry, rather than on the fringes of it, so hopefully the labels and even the artists themselves (U2 are mooted to be working on something with apple, in order to add value to content, according to various scribes on the internet), will bring their A-games to the table, and soon.

On the subject of  fun and games :-

These Are The Gnarly Faces You Make When Drinking Shots

This is why ( thankfully), I'm glad no one I go out with for an evening, takes pics of any of us whilst imbibing alcohol.

Actually that's not true. There's a handful of pics on my phone, and I know that at least three others have pictures of me, getting quite inebriated, on their phones.


Time out.

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