Sunday, 23 November 2014

Can you Dig it? ; How you process logos, How you look Vs how you think you look & Your very own anti-zombie log cabin

In an age where we're almost ritualistically bombarded with messages and iconography of all types, it's a wonder we sometimes still manage to make sense out of what is trully going on at micro and macro levels. For instance, if you use your smartphone first thing to check your emails and social media accounts (before you've even thought about making any phonecalls or returning them), then you've already entered into the realms of sensory uplift and even overload. 

In effect, your brain is having to recompute and recalibrate to a load of kinasthetic and even auditory information presented to you in a form of shorthand, with links, etc; online videos are a perfect example of this. Think about how easily you can identify a t.v. show, film, band, and ultimately a brand, just from short glimpses  :-

How Your Brain Processes Logos

How many of these we all know about and/or have identified easily, is subjective. What matters is that we just sort of 'know' what they are, which is all about clever and effective exposure at so many levels. The right colours, the right slogans, the synergy between the product and the message and so on, all contribute to this. Some of it could be put down to instinctive or intuitive processes, but ultimately it's all about collating and presenting a 'best fit' for the purpose ( i.e a brand or corporation) at hand. Then you have to leave it to the audience, plus lady luck / the lap of the gods and hope for the best.

Wishful thinking is all about optimism and hoping for the best. It ultimately lies around concerns and issues about our perception of self; in other words, what the reality is and what we want it to be :-

These Photos, And A Bit Of Science, Show What People Wished They Looked Like

It's fair to say that most of us aren't happy about looking less than our best. More importantly, we all believe  at some level that we're better looking than we actually percieve ourselves to be. Notice I didn't say 'to others', as this whole scenario was demonstrating a self perception analysis. In any event, the photographer responsible for this fascinating study, Scott Chasserot , has to be lauded, as do the participants who allowed themselves to be reproduced for this.

On the subject of being wide-eyed :-

Zombie-proof log cabin has 10-year anti-zombie guarantee

Flame throwers, water cannons and an XBox. What more can you want in the event of a zombie apocalypse? A tin of Spam, perhaps. They haven't mentioned any alternative for vegetarians, so I'm assuming they'll somehow cater for themselves.

Time for a cup of yorkshire gold tea. No sugar, or it makes the occasional (and optional) milk chocolate digestives that accompany it taste sacchrine sweet. I don't think there's any zombie danger nearby, although the looks on some of the faces I saw in the supermarket earlier, might prove me wrong.

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