Now that spring is here, it finally feels like this year has trully started for me. The weather has shifted enough for me to feel less inclined to wear winter woollens and thicker sweatshirts and jackets.
Thank god for that.
in some areas I'm pushing ( and hard, it must be said), to get some
business stuff from last year tied up and checked off . The hold ups are
due to a combination of decision chains, of which I'm awaiting
responses at different levels and also an odd quirk of luck/fate, where
scenarios that were instigated have been held up somewhere, due to a
lack of progress at some other level.
words, it's analogous to being stuck in traffic and edging along in a
'slowly.. then quickly' manner. There's progress, but it's a little erratic and
In effect, the same could be
said of other scenarios in general, such as the rate of innovation we're
currently seeing in once rapidly progressing areas and fields.
being slightly vague and evasive, because the details of my scenarios
aren't going to make interesting reading ( at least in my mind), and
that's based on my own stance on common sense and rationality.
effect, the struggles we currently face at a sociological level due to
the use of technology, are similar. Having discussed the pro's and
con's of connectivity before, my attention is only on one thing.
And that is, how much is too much?
refering to our use and exposure to the swathes of information and
entertainment ( or 'infotainment', to coin a word), which is more
constant and relentless than ever before in our lives. How much of a
good or bad thing that is, depends upon your ability to ameliorate,
understand and even ignore large amounts of it, for the sake of your own
sanity and wellbeing.
After all , no one drank all their favourite beers, whiskies and wines in one day. Or indeed their favourite teas or coffees.
So at what point does a person decide when they've had enough or they can just 'tune out' ?
Is it when the level of exposure becomes a hinderance to their daily routines and affects relationships?
Or is it when the use of social media is no longer returning anything extra, in real terms? In other words, it's until the marginal utility of enjoyment (which does
include marketing, but that's another discussion altogether) has now
diminished sufficiently to unwarrant regular and/or consistent use.
our need to interact with each other at a basic biological level is
what feeds our need to communicate using some channel or outlet. And that is what social media and technology provides like never before.
in the cycle of innovation, social media has now been around long
enough to try something different. At least in theory.
effect, either we're on the cusp of a new age of interaction, which is
less intensive and more ( dare I say it) intuitively more congruent with
what we want and need at a basic human level.
We're heading for a level of useage that if
it were measurable, quantifiable and benchmarked, would constitute addiction and
addictive behaviours. Replete with all manner of physical and cognitive
It's food for thought. I can only
hope it's the former, cause the latter doesn't warrant a healthier
society in my opinion. Especially over the long term.
On that note, it's time to pack my gym bag and head out.
won't share the details of my workout. Not because I have anything to
hide, but because I don't consider it to be information worth sharing en masse.
In other words, it's all wibble and waffle, rather than adding value, as far as I'm concerned.
But each to their own.
Now where did I put my headphones?
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